Retrospect on IPL

Brief:
Its official now : The recession will have no impact on IPL 2009.
Andrew Flintoff and Kevin Piterson have been auctioned for 7.5 crores.

The recent auction made me do a retrospect on this entire IPL turn of events.

-IPL Idea was derived from NBA, European Football Leagues and ICL.
-Its the Ultimate Reality TV: Team owners, actors without makeup,News channels, Newspapers and the on-field antics of players.

-The IPL shows that it is completely possible (as the economists Paul Baran and Paul Sweezy had argued long ago) for monopoly capitalism to create social wants and then proceed to fill them.

Economics:

The Stakeholders are :
Franchisees, Players, BCCI, TV Channels, Advertisers, DLF, Audience

BCCI gains 1 b$ from TV channels by selling rights
TV channels gain from advertisements
Players gain from money paid by franchisees
Franchisees gain from :
a) Popularity of brand value.e.g. for Kingfisher
b) Tickets sold at stadium, sale of merchandise at stadium.
c) Sponsors which they inturn get. e.g. Tag heur supported SRK for kolkata Knight Riders
d) Part of revenue from selling TV rights
e) Part of money from central sponsor (DLF)
f)Every franchisee has a built-in insurance policy, at least partially, in the form of inflation. The franchise fees, which forms the bulk of their expenses, will remain constant through 10 years. But revenues they earn by way of ticket sales, team sponsorships, merchandising, etc., are expected to rise each year, thus, making it easier for them to become profitable as the years go by.